Money & Business — January 6, 2013 at 8:43 pm

Meet Eyewear Designer K. Michael By M.S. Roopchand

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Khristian Michael always had a love for eyewear, even during his days when he worked in the music industry for A&R records. You can always expect his attire to be sharp, but not without some of the most fashionable eyewear to match! With no former schooling in fashion this entrepreneur decided that he wanted to do something he loved and build his own brand.

In 2010, K Michael formed a partnership with one the largest companies in the eyewear industry; NYS. Their products are sold in over 1500 malls across the country and in over 42 countries. K Michael’s eyewear is even selling in places like Dubai! K Michael is also the Chief Designer of Shaquille O’Neals sports line Dunkman Eyewear.

Despite the success of his eyewear collection K Michael continues to humbly admit to striving for more and wants to do better. His focus is on business, a business that continues to grow and appeals to many on a global level.

“I wanted to make money, but I wanted to do something I loved.” It was his love for eyewear that Forever K Michael was born and his creative style that appeals to consumers. He put himself in the minds of consumers, consumers want high quality eyewear without the high cost as compared to competitive brands that can run $150-$4000. K Michael’s collection runs anywhere from $50-$150 and is available at Kiosk in malls across the country.

K Michael recognizes that in this economy many individuals can not afford eyewear that cost over $20.00 so in order to appeal to the masses he is launching another brand in the 4^th quarter of this year with an affordable price range of $15-$20. You still expect the quality and integrity with each of his eyewear collections and keeping it at a level that anyone can afford.

The Brand continues to grow with the help of his professional team, individuals in the music & entertainment industry who endorses the brand. Spokesperson, singer Tynisha Keli represents the brand by incorporating her music with K Michael’s collection at promotional events.

When asked how can a person build their brand, K Michael responded, “Educate your-self by doing research, create a business plan which is the blueprint for your business, evaluate what you may be doing wrong, take it seriously, do you have a love/passion for what you are doing? You may need to try something else and stick with people that speak your language!” In other words, surround yourself with like minded positive business people.

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